I build agentic systems — structured harnesses that guide AI models to work in specific ways, using my seven-step implementation framework. Twenty-three years in retail and hospitality built my relentless problem-solving and operational discipline. That discipline is embedded in how I architect and manage production systems. I experiment without limits, because there's no problem too difficult to attempt. I build custom tools and tunings to support the work. I document it all — the wins and the failures — because that's how others learn.

I build things.

I've been building for the web since Macromedia — secondary school, freelance clients, production code. That ran in parallel with 23+ years in retail and hospitality leadership. Not a pivot. Not a career change. Always both, at the same time.

Today the focus is agentic AI systems, full-stack web development, and the architecture underneath both. Code is becoming a commodity. The value is in knowing how to structure what you build.

This site is a document.

Not a portfolio. A running record — what I'm building, what I'm learning, what the work actually looks like in practice. That includes the failures.

Every post is written during or immediately after the work. Not reconstructed months later with the benefit of hindsight and marketing instincts. The whole cycle is the point.

The approach.

A user story, then a PRD, then specs and plans — my seven-phase development process, every step before a line of code is written. Spec-based development, refined over years of practice. It runs through client work, personal projects, and the systems I build with AI.

The instinct underneath all of it is the same one that earned the name. Move against the pack. Find the root cause. Solve the problem in a way nobody expected — and make it work.

Proof on paper.

Google AI Professional Certificate — verify on Credly