Posts on Conversion.
7 posts tagged "Conversion".
Build LogConversion
#06The thirteen-session visitor who reshaped three pages
GA4 turned up essentially one Upwork-referral visitor with more than thirteen returning sessions. Seven minutes on /work/, no action taken. The sample size was one. The behaviour was deliberate enough to act on anyway. Three site changes followed in a single sprint.
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Build LogConversion
#07Seven minutes on /work/ and no hire button: the problem wasn't the copy
GA4 showed a single desktop visitor returning thirteen-plus times, spending seven minutes straight on /work/ with no way to act. The instinct was to rewrite the copy. The data was pointing at something structural — the page had no till.
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