Posts on SEO.

Google ranks URLs, not intentions: the NN- prefix strip that resolved eight cannibalisation pairs on ukcalculator.uk

A site-wide SEO audit of ukcalculator.uk surfaced eight cannibalisation pairs before a single meta-tag was touched. The common thread: a numeric sort prefix on every affected slug, one that had never been intended as a ranking signal. Fixing the URLs outweighed everything else in Phase 1.