Posts on Technical Seo.
3 posts tagged "Technical Seo".
The ultracode audit was clean. Google still hadn't found the pages. The fix was six in-body links.
Five legal pages and /stamp-duty-calculator were returning HTTP 200, index/follow, self-canonical — and still showing 'URL is unknown to Google' in Search Console. A multi-agent ultracode review ruled out every technical blocker. The answer was the link graph: footer-only pages don't get crawled.
Eight cannibalisation pairs, one prefix strip, one PR
A numeric prefix in every calculator slug had created eight cannibalisation pairs — Google couldn't determine which URL was authoritative, so neither ranked with confidence. The fix required one atomic operation across content, routing, and the internal link graph: universal prefix strip, 23 permanent redirects, every MDX cross-link repointed. Not three PRs. One.
Eight calculators were cannibalising each other. One prefix strip fixed it in 72 hours.
A site-wide SEO audit against ukcalculator.uk surfaced 8 routes competing with themselves for the same search intent. The fix — strip the NN- prefix, issue 308 redirects across 23 routes, repoint every internal cross-link — had to land as a single atomic operation or it would introduce crawl noise between deployments. Three days later, Google had started indexing.