Build LogPortfolio
#01
2026-08-125 min read

Brand name or general name: the catalogue has no third option

Two card corrections arrived from the phone within the hour. The Uigen card was carrying a name the repo README hadn’t updated since January. The supermarket card was describing the wrong project entirely. Both sat in the same middle-ground: specific enough to be wrong, not sourced carefully enough to catch the change.

Read post
Build LogPortfolio
#02
2026-08-095 min read

Both corrections came from the phone. The catalogue was reading the README.

Four web-history cards merged in the afternoon. Two were withdrawn before evening — one for describing the wrong project entirely, one for using a product name the app had dropped earlier in the year. Both corrections came from Cj reading the live page from his phone. The catalogue had a single source of truth. It was the wrong one.

Read post
Build LogCopywriting
#03
2026-08-095 min read

One note on the contact page. The same mistake on three more.

Rewriting the /contact/ timelines note taught one thing: copy written to signal the founder's values reads differently to a prospect who doesn't share those values. The lesson ran through three other copy fixes that quarter.

Read post
Build LogPortfolio
#04
2026-08-085 min read

The work history cards shipped. Two were wrong within the hour.

Four cards went into the web history section of `/work/`. Two needed correcting before the hour was up — one misattributed, one carrying a name that had been retired six months earlier. Both failures had the same root cause.

Read post