Build LogDesign
#01
2026-08-215 min read

Branded card names rot. /work's don't any more.

Two corrections arrived within the same hour: one product had rebranded six months earlier, one client project couldn't be named publicly. Both pointed at the same design gap. Closing it required a policy, not a patch.

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Build LogPortfolio
#02
2026-08-125 min read

Brand name or general name: the catalogue has no third option

Two card corrections arrived from the phone within the hour. The Uigen card was carrying a name the repo README hadn’t updated since January. The supermarket card was describing the wrong project entirely. Both sat in the same middle-ground: specific enough to be wrong, not sourced carefully enough to catch the change.

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ConversionBuild Log
#03
2026-08-125 min read

The hire strip closed the floor

GA4 showed one desktop visitor — thirteen return sessions, seven minutes on /work/, nowhere to act. The hire strip shipped on July 25th and closes the page. This is what was built and why.

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Build LogCopy
#04
2026-08-125 min read

The NAPA SEASON blurb gave Suno the credit. That was the obvious one.

Five copy edits across captainrandom.co.uk in six weeks. None were about finding better words. Each one was correcting the record on who made what — the album, the production chain, the catalogue, the offer.

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Build LogPortfolio
#05
2026-08-095 min read

Both corrections came from the phone. The catalogue was reading the README.

Four web-history cards merged in the afternoon. Two were withdrawn before evening — one for describing the wrong project entirely, one for using a product name the app had dropped earlier in the year. Both corrections came from Cj reading the live page from his phone. The catalogue had a single source of truth. It was the wrong one.

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