Posts on Portfolio.
9 posts tagged "Portfolio".
The work history cards shipped. Two were wrong within the hour.
Four cards went into the web history section of `/work/`. Two needed correcting before the hour was up — one misattributed, one carrying a name that had been retired six months earlier. Both failures had the same root cause.
The portfolio had a shop floor. It just didn't have a till.
GA4 revealed one desktop visitor with 13+ sessions, seven minutes on /work/, and nowhere to act. A week later: hero band as shopfront, /work/ as the aisle, hire strip as the till. The retail frame isn't a metaphor — it's a diagnostic tool.
The rebrand lived in the spec. The card read the README.
Two /work/ cards shipped in the same session. One named a product that had been renamed six months earlier. The other described the wrong project entirely. Both errors traced back to the same cause: the wrong document at the wrong time.
Seven minutes on /work/ and no hire button: the problem wasn't the copy
GA4 showed a single desktop visitor returning thirteen-plus times, spending seven minutes straight on /work/ with no way to act. The instinct was to rewrite the copy. The data was pointing at something structural — the page had no till.