Posts on Copy.
10 posts tagged "Copy".
Copy bugs don't throw exceptions
The NAPA SEASON album page attributed production and vocals to Suno. That gave authorship to a rendering engine. The /contact timelines note filtered out prospects before they had sent a message. Neither bug showed up in any log.
The timelines note that was filtering out the right prospects
The /contact/ page carried a note about timelines, written to set expectations and catch poor-fit enquiries before they became calls. Re-read through a prospect’s frame, it wasn’t catching poor-fit enquiries — it was rejecting good ones.
Five copy edits on captainrandom this quarter. None were about wording.
A blurb gave Suno the authorship of an album I wrote. A sub-brand name attributed the creative work to the AI. A contact note read as a rejection of prospects, not a quality signal. Five copy edits in two months, and every one corrected a fact about authorship or positioning — not a sentence.
I wrote quality signals. They landed as rejection, ambiguity, and a wrong name on the record.
A note on timelines on the /contact/ page read, to a prospect, as a closed door — not the quality signal I'd written it as. Across /contact/, /creative/, and /learning/, the same gap kept appearing: copy written from inside the writer's knowledge of the intent, with that knowledge doing load-bearing work the prose itself wasn't.
Strip the sentence you wrote for yourself
Four copy fixes across five weeks. Each one stripped a sentence written from inside my own head and replaced it with one a cold reader could actually decode. The pattern only became visible after the fourth.